Innovative new
vase Bouquoo launched in time for international flower exhibition

Father-daughter design team raising funding via microfunding
site Kickstarter

March 29, 2012: Tel Aviv, ISRAEL - Towering flower arrangements have long been
an object of desire for the design-conscious. Up until now, however, it was
difficult to achieve professional-looking vertical arrangements at home. A new
and innovative solution has just been introduced: Bouquoo, a bold new design
that makes the most of even the simplest bouquets.

Inspired by the image of flowers growing in nature, Bouquoo uses an innovative
structure and minimalist design to help make dramatic arrangements in seconds.
Made of high quality glass and machined brass parts, and tested extensively
with florists, Bouquoo was created to last for years.

Designers Charles Yawitz and Adela Yawitz, the father and daughter team behind
Bouquoo, are now in the process of raising $20,0000 via Kickstarter, the
world's largest funding platform for projects in music, film, art, technology,
design, food, publishing and other creative fields. Pledges to Bouquoo range
from a minimum $2 pledge, in return for which the funder receives a link to a
video about the vase's unique manufacturing process to $300, in return for which
funders receive a handmade all glass Museum Version of Bouquoo.

The Bouquoo Kickstarter page is located at

http://www.kickstarter.com/projects/1330641818/youve-never-seen-a-vase-like-this-bouquoo

“With Kickstarter, and with our funders' help, we aim to manufacture our
first production run, and introduce Bouquoo to the world," says Charles
Yawitz. "Our startup costs include production of a high quality machined
and hand finished mold for the vase. This type of mold allows us to produce a
seamless vessel true to our design.  Other costs are production of the
metal components, final assembly, finish and packaging, and shipping."

Bouquoo's design is deceptively simple: a brass spine around which is a low
glass bubble. The bouquet is first tied with a simple tie or bow, and then
lowered onto the vertical spine.  Bouquoo works well with simple bouquets
and with more elaborate arrangements. The spine attachment comes apart for easy
cleaning and storage.

Bouquoo's launch comes just in time for the Haifa International Flower
Exhibition, which will draw public attention both national and international,
to the art of flower arrangement.

Bouquoo's designer, Charles Yawitz, is a Tel Aviv-based architect, designer,
and inventor. With over 25 years of experience, and numerous prizes for
projects ranging from furniture design through urban planning, Charles is
currently designing urban public spaces, private homes, public sculpture, and
software.  Adela Yawitz, who
designed Bouquoo's accompanying artwork, is an artist living in New York City.

Photographs available upon request or may be downloaded from:

http://www.yawitz.co.il/bouquoo

For more information:

Charles Yawitz

+ 972 3 522 8610

[email-masked]

www.yawitz.co.il